Who are your target users? What attributes do they have? Why do they visit your site? What do they expect out of your website? View the website through their eyes to properly arrange the structure & style of your website for easy navigation. A useful web design will have a good navigation to aid users to accomplish the reason they visit you site.
Don't over-crowd web pages with a great deal of items/categories. A good web design will incorporate sub categories under major categories. In this method the items/categories are simplified for easy navigation which will affect the user-experience in a positive manner.
It is best to create a version of your main website optimized to mobile devices. The website created for smart-phones & tablets will display facets in a manner that will be easier for the mobile device users to navigate. Functionalities may vary from your main website which caters to desktops & laptops, but the purpose of the overall website will not be lost.
Think of the RAM capacity, internet speed plus data usage factors from user's perspective when accessing your website through a mobile device. Lot of images tend to slow down the loading factor and navigational speed of your website, causing the surfer to lose interest in your website.
Websites like Amazon & eBay are good examples of ecommerce websites. The main purpose is to facilitate surfers through the entire process from sales to support without any hassle. In other words such websites should be designed in an interactive & user-friendly manner.
Wide range of goods & services coupled with detailed categories/descriptions & reviews coupled with suggestions are few of the various facets that separate apart good ecommerce websites from regular or bad ones. Surfers like to browse with ease and will like sites that provide them with specific categories, specifications & user reviews etc, since these factors make surfing easier.
Make sure that your website is linked properly and that pages are working properly. A website without a proper flow within its available internal pages becomes a hindrance for search engine spiders to crawl the site effectively. This makes indexing your site very hard and thus puts you out of getting properly ranked. Unfortunately some of these pages do have valuable information that could be useful to the target audience.
It is always essential to get the right keywords and sentences on the tags, headers, meta description, images and on the body text etc. When doing so, it is a must to do a research on what your target audience are typing on the search engines to look for sites containing relevant information like yours. Example if they are searching for "How high is mount Everest," it is necessary to include that term on the relevant areas than merely mentioning "mount Everest" or "mount Everest elevation."
Include vital info surrounding and related to the search terms. Also it is much better to put the content on the body of a site in plain text than in image or PDF format since text format is better crawled by search engines than images.
Do you know that there are several types of people with different characteristics and that businesses/brands target these different segments in various manners. A guy who wants to buy a BMW is different from a person looking for Nissan. Let s go deeper and take as an example that both of them want to purchase sports cars from their relevant brands. Now one is rich and the other average, but their characteristics when it comes to choosing sports car could be linked.
Another example could be a person who prefers blackberry Vs another one wanting an Android or Windows Phone. How about a third extreme example where the brand is same but catering to two separate markets such as McDonalds in USA & China? You see the dilemma? That s the same situation faced in designing websites. You will have to cater to your markets with similar attributes or vastly different ones in various markets effectively to thrive.
Understanding lifestyles, emotions, characteristics and numerous other facets will ultimately lead businesses/organizations to better comprehend their target segments/markets. Once perfectly understood, implementing them properly as per the found factors in the research will guarantee an effective viewership /surfing experience.
Links directing from various other websites towards your means a great deal for search engines. Actually the greater the links pointing towards your site, the greater the chance of you being well ranked in major search engines. Try to build ethical links from other websites with high page ranks. These can be from your clients, forums, blogs, other websites, social media channels etc. Ensure these websites are trustable and have a good reputation among them.
Try avoiding plagiarism. The more you copy content from some other website, you will be not only violating the copyright issue, but also make the search engines to demote you in their ranking. Who wants to view the same info in various different websites? The more your content is unique than your competition, the better for greater search engine ranking and value.